ActiveCampaign

Refund Rules

ActiveCampaign operates on a no-refund policy for monthly subscriptions. However, they do offer refunds within 30 days for annual plans if cancelled early. No refunds are provided for unused contacts or mid-cycle downgrades, but customers can downgrade at the next billing cycle. Billing errors are corrected through account credits rather than direct refunds.

Credit Policies

ActiveCampaign provides service credits for documented downtime exceeding their 99.9% uptime SLA. Credits are typically 1 day of service per 1 hour of downtime. They also offer credits for billing errors, overcharges, or service issues. Credits for unused pre-paid capacity (like SMS credits or additional users) are generally not provided, but may be considered on a case-by-case basis for annual customers.

Contractual Terms

Month-to-month subscriptions auto-renew with 30-day cancellation notice required. Annual plans auto-renew with 30-day notice before renewal date. Price increases are limited to once per 12-month period with 30-day advance notice. Enterprise customers may negotiate price protection clauses. Downgrade restrictions: customers cannot downgrade below their current contact count without first reducing contacts.

Integration Complexity

Technical Notes

API uses simple header-based authentication (Api-Token). Rate limited to 5 requests/second per account with clear 429 responses and Retry-After headers. Well-documented REST API v3 with comprehensive Postman collection. Contact-based pricing creates strong optimization opportunities. Key quirk: ALL contacts now count toward billing (including bounced/unsubscribed as of Nov 2025). API provides good visibility into contact status, activities, and engagement for cost optimization analysis.