LinkedIn Ads

Refund Rules

LinkedIn Ads operates on a spend-based model with no refunds for ad spend as it's auction-based advertising. However, LinkedIn may provide credits for technical issues, billing errors, or policy violations that prevent ads from running. Unused daily budgets don't carry over or get refunded. Credits are typically the remedy rather than cash refunds.

Credit Policies

LinkedIn provides advertising credits for: 1) Technical outages that prevent ads from serving, 2) Billing errors or duplicate charges, 3) Policy violations where ads were incorrectly disapproved, 4) Campaign delivery issues due to platform bugs. Credits are applied to the ad account for future advertising use. Service level agreements may provide credits for sustained platform downtime affecting campaign delivery.

Contractual Terms

LinkedIn Ads uses insertion orders (IOs) and master service agreements. Key terms: 1) No automatic contract renewal - campaigns run until budget exhausted or manually stopped, 2) 30-day payment terms typical for credit accounts, 3) Budget changes allowed real-time unless locked IO, 4) No minimum spend commitments for self-serve, enterprise may have minimums, 5) Price increases for auction-based bidding happen in real-time based on market dynamics.

Integration Complexity

Technical Notes

OAuth 2.0 authentication with required scopes (r_ads, r_ads_reporting). RESTful APIs with good documentation. Rate limits: 100 requests/day for some analytics endpoints, higher for others. Data latency of 24-48 hours for analytics. Requires versioned headers (LinkedIn-Version: 202401). APIs support filtering by date ranges, campaigns, ad accounts. Key limitation: Need Campaign Manager admin access to pull comprehensive data.